Established in 2004, UPA China is the first non-profit UX organization in mainland China. In 2012, it was formally renamed as UXPA China. UXPA is dedicated to promoting UX as a profession in China and forging a solid platform for UX-related professionals to exchange ideas and learn, and with years of efforts, has become the most influential UX organization in China.


• Annual international UX conference (User Friendly) www.userfriendly.org • Design award open to institutions of higher education in China www.uxdaward.org
• An annual survey report of UX profession
• A profession symposium
• UX model for enterprises
• Fundamental UX education
• Overseas Study



Ten years of efforts has earned UXPA unanimous recognition of and a good reputation among enterprises and UX professionals worldwide. It is hoped that all the UX-related professionals in China can join hands to promote further development of user experience profession.


UXPA China Milestones


  • 2004.04.18

    UPA China (UXPA China former name) was founded in Shanghai

  • 2010.04.24

    UPA China Southwest chapter was founded in Chengdu

  • 2013.09.01

    UXPA China South chapter was founded in Shenzhen

  • 2015.04.12

    UXPA China North chapter was founded in Beijing

  • 2016.04.09

    UXPA China North chapter was founded in Nanjing

  • 2016

    UXPA China North chapter was founded in XiAn

  • 2018

    UXPA China North chapter was founded in WuHan

  • 2018.05.19

    UXPA China North chapter was founded in ShenYang

  • 2004.12.18

    User Friendly 2004 was held in Peking University, hosted by UPA China, co-hosted by Hong Kong UPA

  • 2005.12.17

    User Friendly 2005 was held in SFSC international personnel training center

  • 2006.11.23

    User Friendly 2006 was held in Jiuhua Spa & Resort of Beijing, with the theme of "user experience design"

  • 2008.10.24

    User Friendly 2008 was held in Marco Polo Shenzhen Hotel, with the theme of "Innovation for Asia"

  • 2009.11.13

    User Friendly 2009 was held in Shanghai Hua Ting Hotel, with the theme of "Design for Asia"

  • 2010.11.12

    User Friendly 2010 was held in International Conference Hotel Nanjing, with the theme of "Embracing Asia Culture"

  • 2011.11.13

    User Friendly 2011 was held in Suzhou Science and technology culture art center, with the theme of "Design for Social Change"

  • 2012.11.08

    User Friendly 2012 was held in Jiuhua Spa & Resort of Beijing, with the theme of "Build a harmonious User Experience Ecosystem"

  • 2013.11.21

    User Friendly 2013 was held in Shanghai International Convention Center, with the theme of "Collaboration: Experience Innovation through Diversity", hosted by UXPA China, co-hosted by UXPA international




  • 2014.11.13

    User Friendly 2014 is going to be held in Worldhotel Grand Juna Wuxi

  • 2015.11.16

    User Friendly 2015 User Friendly 2014 is going to be held in Worldhotel Grand Juna shenzheng

  • 2016.11.17

    User Friendly 2016 User Friendly 2014 is going to be held in Worldhotel Grand Juna suzhou

  • 2017.11.16

    User Friendly 2017 User Friendly 2014 is going to be held in Worldhotel Grand Juna nanjing

  • 2018.11.30

    User Friendly 2018 User Friendly 2014 is going to be held in Worldhotel Grand Juna shanghai




  • 2009

    first year of UXD Award, 21 teams signed up for the competition, involving 21 teams from 8 different university.

  • 2010

    second year of UXD Award, 42 teams signed up for the competition, involving 16 colleges and universities and over 170 students joined this event.

  • 2011

    third year of UXD Award, 186 teams signed up for the competition, involving 46 colleges and universities and over 960 students joined this event.

  • 2012

    fourth year of UXD Award, 199 teams signed up for the competition, involving 67 colleges and universities and over 990 students joined this event.

  • 2013

    fifth year of UXD Award, 280 teams signed up for the competition, involving 64 colleges and universities and over 1020 students joined this event.

  • 2014

    sixth year of UXD Award , 385 teams signed up for the competition, involving 76 colleges and universities and over 1900 students joined this event.

  • 2015

    seventh year of UXD Award , 402 teams signed up for the competition, involving 86 colleges and universities and over 2200 students joined this event.

  • 2016

    eighth year of UXD Award , 415 teams signed up for the competition, involving 90 colleges and universities and over 2250 students joined this event.

  • 2017

    tenth year of UXD Award , 435 teams signed up for the competition, involving 101 colleges and universities and over 2406 students joined this event.

  • 2018

    eleventh year of UXD Award , 468 teams signed up for the competition, involving 130 colleges and universities and over 2752 students joined this event.


Profession symposium


2008-2018 十一届用户体验文集

行业观察站


2012-2018

七届用户体验行业调查企业成熟度模型



2012-2015 四届用户体验成熟度模型

UX Fundamental



2013-2018 六届用户体验基础教育

海外游学



2016-2018 三届海外游学



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