Xue Wang has 9 years’ experience in UX and has worked on different platforms and operation systems. She’s especially good at utilizing design thinking and organize cross-team user research, user interviews and usability testing. She’s very insightful and empathetic with the user needs and can always create products that are loved by users with her team.
2016-11-17 Thursday 09:00-12:00
Learn to use design thinking as a problem solving method and a way of thinking, therefore to create pleasant, usable and valuable products.
Designers, user experience researchers, and product design managers, developers and all project-related personnel
Claire was a founding member of the Designworks Shanghai Studio where she transforms inspirations and cultural insights into core design principles for advanced concept development.
2016-11-17 Thursday 15:00-18:00
In this workshop we uncover the ways in which BMW Group Designworks, where future thinking is at the core, utilizes trend research as a strategic tool that set future visions for design directions. We will go through key case studies to take you through the process of combining market and consumer trends with a conceptual approach that translates insights into vivid future scenarios and design opportunities.
Participants will learn:
Translating design research insights into future opportunities
Holistic and systems thinking
Mid to senior level Designers, Researchers, Strategists, Design managers, Experience Designers, Interaction Designers