User Friendly 2016 Keynotes ( 2 )




Giles Coborne

Managing Director, Cxpartners

Giles Colborne (@gilescolborne) cofounded cxpartners in 2004; it has grown to become one of the world’s leading independent experience design consultancies working on next-generation experience design, generating hundreds of millions of dollars of revenue for companies such as Marriott, eBay and AXA. His book, Simple and Usable, has sold tens of thousands of copies in Europe and North America and has been translated into Chinese and Korean. Giles is former president of the UK UPA, co-chair of IA Summit, and UX Awards judge. He has worked with the British Standards Institute in developing standards for web accessibility. 



Davide Fassi

Associate Professor, Politecnico di Milano


Associate professor at the Politecnico di Milano and visiting associate professor at Tongji University (College of Design and Innovation), Shanghai.
Architect, graduated in 2000 at the Politecnico di Torino, Italy with a discussion about design guidelines for students accommodation (work adopted for the actual Italian technical law). I joined several academic research projects at national European and international level (PRIN-MIUR, regional funding etc.), on different subjects such as Post disasters settlements, Environmental assessment of buildings, hospitable cities. In 2005 I founded Be Studio, “professional practice for a short-term architecture" . In 2006 I got a PhD in Technological Innovation for Architecture and Industrial Design at Politecnico Torino about environmental labelling for building products. In 2008 I received an ISS Institute /Victorian Government (Design) research fellowship on temporary urban solutions. I am member of DHOC (Interior Design for HOspitable cities research group), coordinator of double degree programs at the School of Design in the Politecnico di Milano and of GIDE (Group of International Design Education). Member of POLIMI DESIS Lab and of the international staff at DESIS Network (Design for Social innovation and Sustainaibility). I published and edited several books, “In-Trattenere”, Maggioli, (2010) and “Temporary Urban Solutions” (2012) and "Sulla spiaggia" (2015) are the last ones.

Actually I am coordinating "campUS - incubation and settings for social practices" a research program funded by Polisocial Award and "Human Cities - Challenging the city scale", European funded research program headed by Citè du Design, Saint Etienne, France. Further I am running “Coltivando, the convivial garden at the Politecnico di Milano” as a platform for social innovation and “Il sabato della Bovisa” (Bovisa Social Saturday) - a system of actions to open up the campus gates to the neighbourhood.



Barry Katz

Professor, California College of the Arts


Barry Katz is Professor of Industrial and Interaction Design at the California College of the Arts in San Francisco, and Consulting Professor in the Design Group, Department of Mechanical Engineering, at Stanford University. In addition to his academic affiliations, Barry is Fellow at IDEO, Inc., the Silicon Valley-based consultancy where he conducts front-end research in support of IDEO project work. He believes that there is no design problem—however technical or futuristic—that cannot be illuminated by probing its historical background and cultural context.

Barry is the author of six books, including, most recently, Make it New: The History of Silicon Valley Design, the first book to explore the critical role of design in the formation of the Silicon Valley ecosystem of innovation; a Chinese translation, to be published by the CITIC Press, is expected in Spring, 2017.  His writings on the history and philosophy of design have appeared in many academic, professional, and popular journals. He consults with governments, companies, and academic institutions worldwide on issues pertaining to design and innovation, and lectures internationally on problems related to design and innovation.








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